CAREER
WALMART CONNECT
2022-PRESENT
ACCOUNT MANAGER manager / Client services and operations
KEYWORDS | omni channel ● project management ● ad sales ● media measurement ● strategic planning
Identify omni channel solutions that bridge the gap between quarterly brand goals and merchant goals at Walmart
Execute full-funnel campaigns featuring including in-store demos, sampling, customer events, in-store display and audio media, and traditional programmatic media for customer acquisition, conversion and retention
Consult with shopper, national and creative agencies to develop holistic strategics that reduce media waste and achieves brand goals
campaign manager / Client services and operations
KEYWORDS | media planning ● audience targeting ● trafficking ● training & development ● media optimization
Respond to supplier RFPs with recommended display tactics and targetable audiences in a complete media plan that supports annual and quarterly supplier goals; media plans and executions include onsite (Walmart.com) display ads, social, and programmatic media
Work closely with media buying team and trafficking team to ensure media launches on-time and with tags properly implemented; hand-off creative assets to trafficking teams
Optimize campaigns for above-benchmark sales performance; balance primary KPIs such as ROAS, as well as Viewability, IVT and Brand Safety
Create behavioral audiences utilizing proprietary retailer platforms and first-party data with respect to shopper basket analyses & item purchase cycles (ex: competitive conquesting, lapsed buyers, complimentary product purchase and past purchase behavior)
Train new-hires and write templates/scripts for future trainers using hands-on learning approach to improve trainee retention and engagement
Partner with America’s largest omnichannel retailer through Walmart Connect
OptimaL (formerly Optimad Media)
2019-2022
SR. campaign manager / media operations
KEYWORDS | data analytics ● data management ● trafficking ● programmatic media ● media optimization
Manage media performance across digital video, display and social platforms; analyze campaign data; make actionable observations to inform media optimizations towards brand goal and/or digital conversions such as app downloads, lead gen, ROI/ROAS, and online sales
Ownership of budget tracking, third-party vendors, KPI pacing and performance, and reporting
Educate brand/client teams on relevant opportunities and challenges within digital ecosystem by regular research and testing; maintain internal system of media benchmarks by vertical and tactic
SR. Account Coordinator / client services
KEYWORDS | brand strategy ● ad design ● digital media ● copywriting ● client services ● program management
Gain and maintain working-level understanding of CPG clients’ industries, company culture and communications
Cross-functionally work with the business development and digital strategists to provide clients with support or recommendations on creative development, best practices, tactics and reporting
Act as the liaison between clients, departments and vendors; manage project budgets, assets, timelines, and scope; monitor media performance and regularly communicate media optimizations to clients
Lead client calls presenting campaign results while adding value to the client-agency relationship through thoughtful recommendations for future media plans
Enhance existing digital campaigns with sampling programs, instant add-to-cart grocery features, store locator maps, conversion tracking, foot traffic and sales lift studies; create shopper profiles using internal and external data sources for audience targeting
See what Optimal can do you for your brand
ANH MONTESSORI SCHOOL
2013-2019
PROGRAM COORDINATOR
Create online presence and develop community relations; strategic planning of programs and offerings to create school culture and brand image; regularly survey community and translate feedback into results that drive ongoing improvements
Managed daily operations including staff schedules, billing, enrollment, and administrative needs; adhere to state regulations while exceeding minimum requirements
Support and plan professional development of teaching staff; individual performance evaluations, coaching and training of current staff; developed and maintained formal recruitment, hiring and orientations for new staff; strategically improved collegiality and reduced turnover
Check out ANH's Website, Instagram and Facebook pages
BRANDS I’ve WORKED WITH:
EDUCATION & CERTIFICATIONS
Walmart Connect
2024
Onsite Display (Click to see credential)
Retail Media (Click to see credential)
Sponsored Products (Click to see credential)
Sponsored Brands (Click to see credential)
Sponsored Video (Click to see credential)
John Brown University
2020
Master's of Business Administration [MBA]
Design Thinking and Innovation
Curriculum at JBU extends beyond managerial finance or marketing, into complex and highly relevant principles of ethics of business and globalization, design thinking methodologies, managing diverse populations of people, and more. As a graduate student, I developed quantitative models that I was able to implement in my professional role and designed and executed a charitable leadership program for local youth. These tangible experiences brought the classroom to life and supported my growth as an innovative and strategic business professional with a heart of service.
IBM
2020
Enterprise Design Thinking
Practitioner Badge (Click to See Credential)
Co-Creator Badge (Click to See Credential)
University of Arkansas
2014
Bachelor’s of Science [BS}
Business Administration
The Walton College of Business provided a modern and specialized approach to the broad industry of business. My most valuable experiences on ‘the hill’ included studying under local business owners who provided invaluable insight to the markets that make up NWA. In December of 2014, I graduated Cum Laude with a cumulative GPA of 3.6.
Tulsa Community College
2011
Associate's of Arts [AS]
Journalism: Mass Communications
Leaving high school I was mentored by a Public Relations Representative for a non-profit organization, sparking my interest in PR campaigns, copy editing, and communications. I elected to put a Public Relations and Journalism emphasis on my degree, thus beginning my love affair with the Associated Press Stylebook.
VOLUNTEERISM
s.a.k.e. board of directors
Board Member Since January 2020
Centerton Parks & Recreation Advisory Board
BOARD MEMBER January 2018-2022
Skills & Tools
Brain Balance
Other things you should know about me...
