WALMART CONNECT

2022-PRESENT

ACCOUNT MANAGER manager / Client services and operations

KEYWORDS | omni channel ●  project management ● ad sales ●  media measurement ● strategic planning

Identify omni channel solutions that bridge the gap between quarterly brand goals and merchant goals at Walmart

Execute full-funnel campaigns featuring including in-store demos, sampling, customer events, in-store display and audio media, and traditional programmatic media for customer acquisition, conversion and retention

Consult with shopper, national and creative agencies to develop holistic strategics that reduce media waste and achieves brand goals

campaign manager / Client services and operations

KEYWORDS | media planning ●  audience targeting ● trafficking ●  training & development ●  media optimization

Respond to supplier RFPs with recommended display tactics and targetable audiences in a complete media plan that supports annual and quarterly supplier goals; media plans and executions include onsite (Walmart.com) display ads, social, and programmatic media

Work closely with media buying team and trafficking team to ensure media launches on-time and with tags properly implemented; hand-off creative assets to trafficking teams

Optimize campaigns for above-benchmark sales performance; balance primary KPIs such as ROAS, as well as Viewability, IVT and Brand Safety

Create behavioral audiences utilizing proprietary retailer platforms and first-party data with respect to shopper basket analyses & item purchase cycles (ex: competitive conquesting, lapsed buyers, complimentary product purchase and past purchase behavior)

Train new-hires and write templates/scripts for future trainers using hands-on learning approach to improve trainee retention and engagement

Partner with America’s largest omnichannel retailer through Walmart Connect

OptimaL (formerly Optimad Media)

2019-2022

SR. campaign manager / media operations

KEYWORDS | data analytics ●  data management ● trafficking ●  programmatic media ●  media optimization

Manage media performance across digital video, display and social platforms; analyze campaign data; make actionable observations to inform media optimizations towards brand goal and/or digital conversions such as app downloads, lead gen, ROI/ROAS, and online sales

Ownership of budget tracking, third-party vendors, KPI pacing and performance, and reporting

Educate brand/client teams on relevant opportunities and challenges within digital ecosystem by regular research and testing; maintain internal system of media benchmarks by vertical and tactic

SR. Account Coordinator / client services

KEYWORDS | brand strategy ●  ad design ● digital media ●    copywriting ●  client services ●  program management

Gain and maintain working-level understanding of CPG clients’ industries, company culture and communications

Cross-functionally work with the business development and digital strategists to provide clients with support or recommendations on creative development, best practices, tactics and reporting

Act as the liaison between clients, departments and vendors; manage project budgets, assets, timelines, and scope; monitor media performance and regularly communicate media optimizations to clients

Lead client calls presenting campaign results while adding value to the client-agency relationship through thoughtful recommendations for future media plans

Enhance existing digital campaigns with sampling programs, instant add-to-cart grocery features, store locator maps, conversion tracking, foot traffic and sales lift studies; create shopper profiles using internal and external data sources for audience targeting

See what Optimal can do you for your brand